How Multivariate Testing Can Put Profit Back in Your Website
The proof is in the pudding. It’s no longer simply a question of site traffic, but about the buyers parting with their hard-earned cash; it’s about translating those website hits in to real,...
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Five Things Brands Are Doing Wrong On Social
The year is 2013 and by now, you’ll find that most brands will have some kind of social presence. Whether it is effective or not is another thing. One of the first questions you must ask yourself when...
View ArticleThree Ways To Know You’re Ready to Jump on the Prospecting Bandwagon
Creating demand from new potential customers is critical for sustained growth, but many marketers are struggling with how to effectively add prospecting campaigns to their mix. The appeal is obvious....
View ArticleCommunicate and Measure - Nicole Yershon Interview Part One
In the first installment of the Nicole Yershon interview series, Nicole speaks to iStrategy MC Adam Burns about building the foundations of success as Ogilvy's Director of Innovation. We get a taste...
View ArticleKnow Enough to be Dangerous About Everything
Amazon's founder and CEO, Jeff Bezos, says ‘own your own ecosystem’. Nicole Yershon says ‘know enough to be dangerous about everything’. By understanding enough of each department and role, she could...
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Why More Emails at Christmas Almost Always Means More Money
On Monday, I answered some questions for Econsultancy about optimal email frequency at Christmas, and apparently I ruffled a few feathers. What can I say, I’m a Parry-iah (see what I did there?). The...
View ArticleGetting it Done - Nicole Yershon Interview pt 3
Part of Nicole’s role as Director of Innovation is to be a champion of change and creative, new ideas. However change is typically met with resistance, especially in a business environment. Nicole...
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Holiday Shopping Goes Digital [Infographic]
IgnitionOne's President, Roger Barnette, and VP of Strategic Solutions, Chris Knoch, will be hosting an iThink session at iStrategy San Diego on November 21 - don't miss it!
View ArticleWhat Marketers Should Expect from the 2013 Holiday Shopping Season
It’s no surprise that ecommerce has seen incredible growth over the last few holiday shopping seasons, but soon we will see Internet sales exceed those of brick and mortar stores during this very...
View ArticleWhat’s the Future of Innovation? Nicole Yershon Interview pt 4
As a founder of Ogilvy & Mather’s Digital Innovation Labs (aka London Labs) Nicole’s recent projects such as the Shutters Project was certainly innovative, but not digital. For Nicole, innovation...
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